QR Code for Ashford Daly Photography – Cheshire based wedding, portrait, lifestyle photographers
Our latest news, involves our new QR Code – or to give it it’s proper name, Quick Response Code.
What is a QR Code?
Formerly confined to industrial uses, they have in recent years become common in consumer advertising and packaging, because the dissemination of smart-phones and ”has put a bar-code reader in everyone’s pocket” for the first time. As a result, the QR code has become a focus of many an advertising strategy, since it provides quick and effortless access to a brand’s website.
Beyond mere convenience to the consumer, the importance of this capability, in marketing and promotional terms, is that it increases the conversion rate, (that is, it will increase the chance that contact with the advertisement will convert to a sale), by coaxing qualified prospects further down the conversion funnel without any delay or effort, bringing the viewer to the advertiser’s site immediately, where a longer and more targeted sales pitch may continue.
Although initially used to track parts in vehicle manufacturing, QR Codes are now (as of 2012) used over a much wider range of applications, including commercial tracking, entertainment and transport ticketing, product/loyalty marketing (examples: mobile couponing where a company’s discounted and percent discount can be captured using a QR Code decoder which is a mobile app, or storing a company’s information such as address and related information alongside its alpha-numeric text data as can be seen in Yellow Pages directory), and in-store product labelling.
Apps for scanning QR Codes can be found on nearly all smart-phone devices these days.
QR Codes storing addresses may appear in magazines, on signs, on buses, on business cards, or on almost any object about which users might need information.
Users with a camera phone equipped with the correct reader application (App) can scan the image of the QR Code to display text, contact information, connect to a wireless network, or open a web page in the telephone’s browser. This act of linking from physical world objects is termed hard-linking or object hyperlinking.
URLs aided marketing conversion rates even in the pre smart-phone era, but during those years faced several limitations: the ad viewer usually had to type the URL, and often did not have a web browser in front of them at the moment they viewed the ad. The chances were high that they would forget to visit the site later, not bother to type a URL, or forget what URL to type. Friendly URLs decreased these risks but did not eliminate them. Some of these disadvantages to URL conversion rates are fading away now that smart-phones are putting web access and voice recognition in constant reach. Thus an advert viewer need only reach for their phone and speak the URL (or in our case just simply scan it), at the moment of ad contact, rather than remember to type it into a PC later.
Ashford Daly Photography thought it would be great idea to have our very own QR Code.
We like to make things even easier for our readers, followers, and prospective clients to initially link to us and reach our website to view our work and services that we offer.
If you have the QR Code Application accessible on your smart-phone now, we invite you to just take a couple of seconds to scan the QR Code above, and see the link to www.ashforddalyphotography.com domain appear ready for you to connect with us and have a browse of our website, galleries and photographic information.
Tell your friends, spread the word, share our QR Code within your networks and connect with us today. You might be more than pleasantly surprised…
Ashford Daly Photography Ltd
Tel: +44 (0)7709 522626 – client sales line and enquiries about our photographic services only please…
Ashford Daly Contact and Enquiry Form: http://www.ashforddalyphotography.com/contact/
Online Magazine: www.ashforddalyphotography.com/blog/
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